Arthur B. Cross partnered with Edward L. Dimmitt to sell real photo post cards of the Columbia River Gorge, Mt. Hood and Portland. Cross opened his Electric Studio in Portland in 1909. Dimmitt was born in 1881 in Columbia, Missouri. In 1909, Dimmitt was first listed in the Portland City Directory as a waiter. In 1914, he began working for Cross at the Electric Studio. In 1916, they became partners and named their business Cross & Dimmitt.
Cross & Dimmitt sold post cards off the running boards of their Model T at Crown Point. A set of 20 views, which are fairly common today, sold for $1. Their business grew and they built a post card stand at Crown Point. In the 1920s, they set up a studio at 72nd and Sandy Boulevard in Portland. Cross died August 6, 1940 and Dimmitt died on April 26, 1963 at the age of 82. He had managed the Vista House for 40 years.